Friday, February 13, 2009
Dealing With Graphic Designers
Here is a little taste of what I'm working on for my next promotional piece. I'm putting together a small book that will be used to help clients understand how to work with their graphic designers. (Hence the title) One of the most important steps in having a successful working relationship with a client is education. This will serve a dual role as both a promo piece and a educational tool. It's all designed to look like a cheesy 50's Survival Guide. I'm trying to make it both funny and useful. I'm still writing the different segments but would love to hear feedback from any of you designers out there who have some things you wish your clients would know. ie: "Quit saying Jazz it up!" or "Please stop sending publisher files" etc, you get the idea. I would like to keep adding to this idea and maybe get an actual REAL book out of this one day and not just a promo piece. Hope you all like it. I'll post the rest up later. Thanks!
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2 comments:
In my estimation you need to make it simple. A client needs to be lead. Whenever I run into "It's not what I am looking for" the next step is critical and its up to the designer. Break down the piece for them and zero in on the parts that make up the whole. Those parts are (could be): Color, Composition, Illustration, Type and design elements (all the other graphics in the piece). The most important part is that all must be in harmony to have a successful piece and convey the theme or desired information. It's often a design is usable but one or two parts have fallen out of balance. This results in the piece failing to connect with the client. Engage them in the process and walk them through the construction and you not only educated them but reached the desired outcome. I use this with EVERY client and I ALWAYS get the results!
Sorry, My wifes sister was still logged in so... the last post is actually me!
In my estimation you need to make it simple. A client needs to be lead. Whenever I run into "It's not what I am looking for" the next step is critical and its up to the designer. Break down the piece for them and zero in on the parts that make up the whole. Those parts are (could be): Color, Composition, Illustration, Type and design elements (all the other graphics in the piece). The most important part is that all must be in harmony to have a successful piece and convey the theme or desired information. It's often a design is usable but one or two parts have fallen out of balance. This results in the piece failing to connect with the client. Engage them in the process and walk them through the construction and you not only educated them but reached the desired outcome. I use this with EVERY client and I ALWAYS get the results!
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